Pricing
Priced per run. No subscription in V1.
Buy a token bundle, run Stage A to gut-check a category, or commit to Stage A + B and walk out with an evidence-traced verdict. Tokens never expire.
Token bundles
Buy tokens once. Spend them whenever.
Pay-as-you-go. Tokens don’t expire and the same currency runs every stage.
Starter1,000 tokens
One category gut-check. A single Stage A or a first A + B.
Price shown at checkout.Most pickedGrowth3,000 tokens
A few hypotheses through full validation. The usual starting point.
Price shown at checkout.Scale10,000 tokens
A research programme — many runs across a portfolio of ideas.
Price shown at checkout.Subscription
Planned for V4A monthly token allotment at a better rate, plus the V4 Cumulative Learning Layer.
Stage costs
What each stage costs.
Token costs are calibrated per category at launch. These are the typical figures.
Stage A · Pre-flight scanCategory map, competitors, market signals, threshold proposal.240 tokens
Stage B · Qualitative discoveryHypothesis bank, focal users, evidence-traced verdict.760 tokens
Stage C · Quantitative validationPanel survey, element-by-element diagnostic.V2
Stage D · In-market testIn-market test on paid short-form video.V3
Run cost
Estimate a run.
Stage B always includes the Stage A pre-flight scan.
Stage A · Pre-flight scanCategory map, competitors, thresholds.
240 tokensStage B · Qualitative discoveryHypothesis bank, focal users, verdict.
760 tokensThis run1,000 tokens
Token FAQ
How tokens work.
No. Tokens you buy don’t expire. Use them across runs whenever you’re ready — there’s no monthly clock in V1.
Tokens for a stage are reserved when the run starts and consumed as that stage begins. If a stage fails its checks, the unconsumed tokens are credited straight back to your balance automatically.
Unconsumed tokens from a failed or cancelled stage are auto-credited. Beyond that, bundle refunds follow the policy in the Terms — reach out and we’ll make it right.
No. Run Stage A on its own to gut-check whether a category is even worth deeper work. You only spend Stage B tokens once Stage A clears your thresholds.